For this UGC project, I created a nature-inspired video for “Herbalind Naturkosmetik”, a German haircare brand that focuses on plant-based, natural ingredients. The video showcases the products in a calm, blooming meadow to reflect the brand’s values: purity, sustainability, and authenticity.

I highlighted key benefits like softness, shine, and easy combability, while letting the natural surroundings visually reinforce the product promises.

I always take time to understand what a brand stands for, and craft visuals that speak the same language. For me, UGC means more than just creating content. It’s about building a visual narrative that feels real, thoughtful and emotionally aligned with the brand.