For this collaboration with the brand “Brekky Bowl”, I created a UGC Reel that shows how to make the perfect matcha latte, using their high-quality matcha powder and traditional tools like the chasen and chashaku.

What made this project special: it combined my personal passion with my work. I’ve been deeply interested in matcha for years, from its origins and rituals to the right techniques. That knowledge and enthusiasm made the content not just informative, but truly authentic.

This is what I love most about UGC: creating for brands I genuinely connect with and sharing what inspires me with others in a way that feels real.